During the PHCG Summer Internship Program, all interns were assigned to groups which was to become their agency and told to pitch a new Type 2 Diabetes drug. Below are the parts of the pitch that I was responsible for.
Enjoy!
Logos
Zed: A Life Brand's Agency is an agency that represents Generation Z, the digital natives, the innovative and the experimental. Zed's work is reflective of a high-spirited and digital avant-garde ideaology.
The hexagonal shapes represent Strozin stopping the reuptake process in the body with excess glucose
The blue represents the release of stress and in return a calmness because Strozin is there to handle your Diabetes
The yellow represents the new mechanism of action with this kind of drug in that the excess blood sugar will leave your body through urination
The red-pink represents the lowering of the blood sugar
Disease State Awareness Campaign (unbranded)
Homepage for Unbranded Social Media Campaign Website
The Disease State Awareness Campaign consisted of using different social media platforms to try and get people between the ages of 18-34 becoming more aware that Type 2 Diabetes can affect them too.
We also wanted to get the conversation going about Diabetes in addition to making 18-34 year olds more aware of how simply changing a few liefestyle habits can lower your chances of getting Type 2 Diabetes dramatically
In choosing images for the Instagram account, it was extremely important to me to show young people being active without the stigma of exercising; images that show young people doing things that is more probable for them to do just for the sake of fun
Branded Campaign Ads
Subway Card Ad
Magazin Ad
Bus Card Ad